Tyler Seguin at a Dunkin' Donuts in Wilmington, MA on Tuesday, November 9, 2010
Dunkin' Donuts Secures Boston Bruins Rookie Sensation Tyler Seguin as Company Spokesperson
Longtime Bruins Sponsor Taps Highly Touted Forward to Play Feature Role in Dunkin' Donuts "Caught Cold" Campaign
FOR IMMEDIATE RELEASE
CANTON, Mass. (November 11, 2010) – Dunkin’ Donuts, America’s favorite every day, all-day stop for coffee and baked goods, today announced that it has signed Boston Bruins rookie phenomenon Tyler Seguin as a company spokesperson. As part of the deal, Seguin will play a starring role in “Caught Cold,” Dunkin’ Donuts’ new season-long iced coffee marketing initiative.
"Caught Cold" rewards New England consumers who are "caught" drinking Dunkin' Donuts Iced Coffee. Every Tuesday throughout the 2010-11 NHL season, the Bruins street team will traverse the region on a mission to find and instantly reward customers spotted drinking Dunkin' Donuts Iced Coffee with two tickets to an upcoming Bruins home game at the TD Garden. Dunkin' Donuts will give away more than 400 Bruins tickets, team gear and Dunkin' Donuts gift cards through the program.
The highly touted Seguin, who was selected as the second overall pick by the Bruins in the 2010-11 NHL draft, will be featured in "Caught Cold" television and radio commercials and participate in promotional appearances that drive consumer awareness of the program. Dunkin' Donuts has been a proud sponsor of the Boston Bruins for more than 20 years.
"It doesn't get any bigger than Dunkin' Donuts in Boston. They're an institution and I'm honored to work with them. It's even become part of my pre-game ritual. I drink a Dunkin' coffee before every game," said Boston Bruins forward Tyler Seguin. "Dunkin' Donuts' commitment to the community and their customers was very appealing to me, and I'm looking forward to giving Dunkin' and Bruins fans the opportunity to see me and my teammates at TD Garden through 'Caught Cold.'"
The new partnership is a fitting one for Dunkin’ Donuts, which has long been a supporter of countless youth sports and charity initiatives within the communities it serves. In 2001, Dunkin' Donuts launched the highly acclaimed Dunkin' Donuts "KidZone," a special seating section at TD Garden in which Dunkin' Donuts hosts children from charitable organizations at every Bruins and Celtics home game. Dunkin' Donuts has provided thousands of tickets to children throughout New England who might not otherwise have access to area sporting events.
"We're excited to have a rising young star like Tyler represent our brand," said Tom Manchester, Dunkin' Donuts director of sports marketing. "We've had a great, long-term partnership with the Bruins, and Tyler will be a great addition to that relationship, and play a significant role in helping us reward our loyal customers with the opportunity to experience Boston Bruins hockey through the 'Caught Cold' campaign."
Dunkin' Donuts recently announced that Boston Celtics All-Star guard Ray Allen will serve as a spokesperson and be fully integrated into “Caught Cold.” The company also recently unveiled its sponsorship renewal agreement with the 17-time World Champion Boston Celtics. The three-year extension, which will focus on community and promotional initiatives, will run through the 2012-13 NBA season.
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About Dunkin' Donuts
Founded in 1950, Dunkin' Donuts is America's favorite every day, all-day stop for coffee and baked goods. Dunkin' Donuts is a market leader in the regular/decaf coffee, iced coffee, hot flavored coffee, donut, bagel and muffin categories, and the largest coffee and baked goods chain in the world. Dunkin' Donuts has earned the No. 1 ranking for customer loyalty in the coffee category by Brand Keys for four years running. The company has more than 9,000 restaurants in 31 countries worldwide. In 2009, Dunkin' Donuts' global system-wide sales totaled $5.7 billion. Based in Canton, Massachusetts, Dunkin' Donuts is a subsidiary of Dunkin' Brands, Inc. For more information, visit www.DunkinDonuts.com.
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